Go Daddy is one of the most prominent website hosting companies around today, dominating the hosting market like no other. They continue to come up with new and innovative ways to market their product on a daily basis. Their most recent television commercial, featuring Danica Patrick in a Ford Mustang, has been pulled by the television network NBC.
NBC pulled the commercial, citing reasons that they did not want to upset Lexus, their exclusive broadcast sponsor of the US Open, when the Go Daddy commercial first aired on NBC. Lexus told Go Daddy that they had no hand in NBC’s decision to pull the ad from their rotation. The ad, named “Speeding,” first debuted during the Indy 500 on the network ABC in the month of May.
“I’m not sure what’s going on between NBC and Lexus,” says Go Daddy CEO and founder Bob Parsons. “It’s ridiculous to think the network would have us scramble for a replacement ad without even checking with their sponsor. The point is NBC knows Lexus would prefer that people watching the United States Open didn’t see or even think about the United States automakers.”
Go Daddy claims that when the commercial aired on ABC it raised the amount of traffic to their website by 163 percent. This stat was compared to a commercial they released one year ago. The reason that their website traffic increases is that to see the conclusion of the video the viewers must log onto their site and load the video. The conclusions are never shown on television because they are too sexually explicit.
